Jamie Lyons Headshot

We are honored to introduce the December Leading Lady Spotlight –

Jamie Lyons


Co-Owner ASMI Style



Home & Family: Lives in Union with Chip (spouse), Vaughn, Alexander (sons), Lacey (stepdaughter), and rescue pet: box turtle Shelly.

Education: BS Biology University of Cincinnati 2000

Hobbies: gardening, hiking, tennis, most outdoor activities and adventures with my family

What is your favorite thing about being a woman?

The ability to be strong and caring at the same time. I once read that “women are like reeds in the river: we can bend without breaking.” Women are designed to adapt to their environment, simultaneously driven and caring. Adding to my title of woman, motherhood honed my emotions, skills, and patience as a person. There is truth to the “mama bear” badge, we tend to stand up whenever something threatens one of our tribe. As a woman and mother, I am an ardent supporter of my friends and family. I’m amazed over the years how resilient and determined that I can be, and I think woman are empowered to be altruistic and success driven.


What qualities make a great leader?

Basic skills like good communication, organization, and technical skills (even Zoom during these times.) Decisiveness, loyalty, and Integrity are imperative. I also think that a good leader must stand behind what they believe in and that they should believe in what they do. Charisma and enthusiasm in what they do will not only show sincerity but help drive others to join the leader in making a great team. The best leaders are well-spoken, approachable, and friendly. Every one of these qualities is essential to great leadership.


If you could learn to do anything, what would it be? 

I always liked the idea of the Bablefish in Douglas Adams’ book The Hitchikers Guide to the Galaxy. The little fish was inserted into your ear and fed off brainwaves and excreted signals that your brain received and translated any language into your own. I would love to learn and know how to understand every language spoken.


Do you have a cause or charity that is close to your heart?  

One of the driving factors of creating ASMI was to bring the world to your door and to have a way to help NGO’s (non-profit organization working independently of government) worldwide aimed towards human wellbeing and social welfare. These organizations relentlessly work towards development and bringing a positive change in the society and that is why our motto is Beauty and Benevolence. I was inspired by marginalized women, worldwide, that strive tirelessly to provide for their families and create beautiful items but can’t market their abilities so we work with these organizations to help bring a better world to them and their families.


If you could give one piece of advice to your younger self, what would that be?

Always know your self-worth and don’t retract your ideas and feeling to fit in or because someone else didn’t believe in you. Life is a journey and not a destination and getting there isn’t always a vacation destination. Know you are worthy of anything that you set your mind to and the only thing standing in your way is setting limitations on yourself.


Jamie’s Contact Information

Email: Jaime.lyons@asmistyle.com

(859) 905-0344

Facebook:  asmistyle

Instagram: asmi.style

Website: asmistyle.com